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Trends in web as well as in mobile design tend to come and go like fashion. Truly devoted UI designers only catch on those that are worth it. Nowadays flat style runs the show. Microsoft’s Metro UI started the trend, while Apple’s iOS7 gave it the real boost. Designers all over the world give preference to plain shapes, simple graphics, minimal coloring, bold typography and the absence of various lavish effects when it comes to prototyping website and mobile app interface designs. Flat style involves the use of various elements starting at icons with long shadows and not ending up at line-style graphics.